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As the title and cover of the book suggest, there is a certain contradiction between what we see and what we read. The tension between images, words, and their meanings broadly frames the theme of the book, which focuses on understanding visual communication. Its various forms surround us every day; we live in an age dominated by visual messages. Aimed at readers aged 15 and over, this popular book aims to provide a key to reading ubiquitous images and perceiving them with a critical eye. Theoretically, the book is based on semiotics and graphic design, which is now synonymous with visual communication. Its main mission is to develop visual literacy, a core competency for critical thinking. It is also a valuable tool for strengthening media and information literacy, creative thinking and deepening sensitivity to the functional and aesthetic levels of visual language. The purpose of the book is also to show how to creatively use the digital tools we commonly use, as technological advances make most of us active creators of visual communication. The book consists of practical exercises - critical questions and creative tasks - and will also find use with teachers in general education.

Czech edition